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Nintendo’s Corporate Objectives

So while reading engadget the other day I saw that they managed to get an interview with Reggie Fils-Aime (he is a big guy at Nintendo for those who do not know). The interview was pretty good, and touched on some of Nintendo’s current and upcoming hardware/software, as well as their competition. I particularly liked what Mr. Fils-Aime’s had to say regarding the overall objectives of Microsoft and Sony versus those at Nintendo:

To be perfectly clear, the Microsoft and Sony strategies are based on overall corporate objectives versus what’s right for the consumer. That’s a reality. Microsoft is essentially trying to get you to put a PC in your living room because they are fundamentally a PC software company. Sony is trying to get you to put an entertainment hub that has Blu-ray technology because that’s important to their movie business and the rest of their entire electronics business.

We are a gaming company. We are gamers at heart. We love creating great, innovative content and superbly designed hardware, that’s what we do. And with that passion comes a laser like focus to do things that are right for the consumer and right for the business. That’s the fundamental difference in our strategy versus our competition.

I could not agree with him more. That is one, if not the main reason, why I have no plans on purchasing a next generation console until I get some hands-on experience with the new Nintendo. Except for the GameCube, Nintendo has never let me down in any of their offerings, so I feel compelled (and excited) to give them a chance this time.

If that is not reason enough, I also have a negative need for anything media-like in my living room as all of my current media desires (and then some) are fulfilled by my modded first generation Xbox. That thing is absolutely amazing.

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